The new Sony BRAVIA 7II has officially launched in India, and Sony is positioning the premium television as one of its most advanced gaming and entertainment-focused TVs of 2026. The latest BRAVIA lineup introduces Sony’s new True RGB LED technology, improved brightness control, advanced AI picture processing, and high-end gaming features designed for PlayStation 5 and next-generation consoles. Additionally, the TV supports 4K 120Hz gaming, Dolby Vision, HDR10, and Google TV for a premium home entertainment experience.
The new Sony BRAVIA 7II launch has already gained attention among gamers and movie enthusiasts because Sony is focusing heavily on colour accuracy, brightness improvement, and immersive audio upgrades. Moreover, the TV directly competes with premium Mini LED and OLED televisions in India’s ultra-premium smart TV segment.
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Sony BRAVIA 7II Price In India
Now Sony has launched the TV in multiple screen sizes. However, the 55-inch and 65-inch models are available first in India.
Sony BRAVIA 7II Price List
| Variant | MRP Price | Launch Price |
| 55-inch | Rs 3,59,900 | Rs 2,21,990 |
| 65-inch | Rs 4,39,900 | Rs 2,74,990 |
Additionally, Sony confirmed that the 75-inch, 85-inch, and 98-inch variants will arrive later during June and July.
Sony BRAVIA 7II Uses New True RGB LED Technology
The biggest highlight of the Sony BRAVIA 7II is the new True RGB LED display system. Sony uses independently controlled red, green, and blue LEDs instead of traditional white backlighting technology.
As a result, users may experience:
- Better colour accuracy
- Improved HDR brightness
- Reduced blooming effects
- Deeper black levels
- More balanced contrast
Additionally, Sony has included X-Wide Angle Pro technology on larger models for more consistent viewing angles in bigger living rooms.
Sony BRAVIA 7II Gaming Features Focus On PS5 Users
Sony has heavily optimized the Sony BRAVIA 7II for gaming. Therefore, the TV supports advanced HDMI 2.1 gaming features along with PlayStation 5 enhancements.
Gaming Features
| Feature | Support |
| Resolution | 4K |
| Refresh Rate | 120Hz |
| VRR | Yes |
| ALLM | Yes |
| Dolby Vision Gaming | Supported |
| PS5 Features | Auto HDR Tone Mapping |
Because high refresh rate gaming continues growing rapidly, Sony appears focused on console gamers and high-end PC users.
Additionally, the TV includes Game Menu 2 settings that allow users to adjust black equaliser, motion blur reduction, and crosshair controls more easily.
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Sony BRAVIA 7II Picture And Audio Upgrades
The compnay has equipped the TV with its Cognitive Processor XR for real-time AI-based picture optimization. Consequently, the television can improve clarity, depth, contrast, and motion handling dynamically.
The TV also includes:
- XR Contrast Booster 20
- XR Clear Image
- XR Motion Clarity
- IMAX Enhanced support
- Dolby Vision
- HDR10
- HLG support
At the same time, Sony upgraded the audio system with Acoustic Multi-Audio+ technology and Voice Zoom 3 AI sound enhancement.
Because premium buyers increasingly expect cinematic sound quality, the TV also supports Dolby Atmos and DTS:X audio formats.
Google TV And Smart Features Included
The Sony BRAVIA 7II runs on Google TV and supports access to thousands of apps, movies, and games. Furthermore, the television includes:
- Google Assistant
- Hands-free voice control
- Apple AirPlay 2
- Apple HomeKit
- Google Cast
- Alexa support
Sony also confirmed that Gemini AI features for Google TV may arrive later through software updates.
Sony Targets Premium Home Entertainment Segment
The Sony BRAVIA 7II clearly targets buyers looking for premium brightness, gaming performance, and accurate colour reproduction without OLED burn-in concerns.
Because premium TV competition continues increasing in India, Sony appears focused on combining gaming, AI picture processing, and cinematic entertainment features into one flagship television lineup.
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Ankush Gupta is a Technology and Educational News writer covering Smartphones, AI, software, gaming, laptops, iOS updates, Admit Cards, Recruitment, Jobs and Results trends. He focuses on creating simple, informative, and reader-friendly news in Simple English Language.
